1. On E-Mail Spam, (Single) Opt-in and Double Opt-in
Good Day!
Before you conduct any e-mail campaigns it is prudent and ethical that you practice permission marketing.
concept of e-mail spam
Other names for e-mail spam include junk e-mail or unsolicited bulk e-mail (UBE).
Spam has several definitions, varying by the source.
Unsolicited bulk e-mail (UBE)—unsolicited e-mail, sent in large quantities.
Unsolicited commercial e-mail (UCE)—this more restrictive definition is used by regulators whose mandate is to regulate commerce, such as the U.S. Federal Trade Commission.
Any email message that is fraudulent.
Any email message where the sender’s identity is forged, or messages sent though unprotected SMTP servers, unauthorized proxies, or botnets.Source: Wikipedia
concept of opt-in and double opt-in
Below is a simple example of permission marketing.
Permission Marketing Example
| Single Opt-in or just Opt-in | Sandra enters her e-mail address in our website form in order to subscribe to our company newsletter.
At this stage we cannot confirm that it is indeed Sandra who have submitted the e-mail address. |
| Double Opt-in | Our company e-mail marketing software automatically sends an e-mail response to Sandra’s “e-mail address” requesting for confirmation that it is Sandra who has submitted the e-mail address via the web.
Sandra must take some action to confirm the following (implied in toto): Sandra is indeed the owner of the email address, the address is working and she indeed wants to subscribe to our newsletter. The confirmation action is as simple as clicking on a link. |
Cheers! 
