11. Putting Online Marketing into Practice

Posted on March 23, 2009. Filed under: Primer on Multi-Channel Marketing | Tags: online marketing, Primer on Multi-Channel Marketing |

Good Day!

Below are the slides for online marketing which are also self-explanatory.

The search for the holy grails for online marketing, at least to me, are indeed two:

Affiliates globally accept us as the merchant of choice for affiliate marketing, and
Our products and services are accepted globally thus we are legit to join this e-commerce community.

Affiliate marketing is akin to extended sales force. Besides earning revenue, the other beauty is the exposure that we get when affiliates advertise our product. The backlinks are enormous.

You know that trust has already been established when customers and partners show willingness to conduct e-commerce with us.

Of course the hard work begins before that … in a far, far away galaxy … when you decided to break independence and be a Yoda.