12. Benefits of Adopting E-Marketing
Good Day!
So what are the benefits of e-marketing?
Do they supersede those of traditional marketing?
No, we do not want to pitch the two against one another. It is not correct to do so. Both are marketing processes that work in different mediums that are not totally disconnected in any shape or form.
As we have delineated in the early post, e-marketing complements traditional marketing. The former does not replace the latter.
If both processes are well-coordinated, the whole sum is greater than the sum of the parts.
Some of the potential benefits of e-marketing can be assessed from the following three core areas:
Customer Management
Better Targeting of Market Segments: e-marketing allows the business to offer specific and customized content to well-targeted customer segments.
Global Reach/Wider Access: e-marketing can reach anyone in the world who has internet access and this allows the business to find new markets and compete globally for only a small investment. Affiliate marketing helps to extend the sales force, besides giving wider awareness and exposure.
24/7 Marketing: e-marketing removes the constraint on time, day, and geography.
Interactivity: Whereas traditional marketing is largely about getting a brand’s message out there, e-marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Marketing Operations
Measurable and Trackable Results: e-marketing are highly measure and trackable, and this will help to better evaluate whether a campaign has been effective (as compared to similar evaluation under traditional methods).
Quickness: e-marketing has the advantage of being much quicker to set up and put into play than other methods. The response mechanisms are equally quick as well.
Easier to Test and Refine: e-marketing offers a better platform to test and refine similar campaigns in the future.
Corporate Strategy
Competitive Edge: e-marketing gives the firm an extra edge over a firm that solely relies on traditional methods.
Cheaper Cost of Doing Business: a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional channels. E-Marketing also helps to decrease time spent on customer support, besides removing barriers to communication with customers and prospects.
Cheers! 
