10. Putting Online PR into Practice
Good Day!
Below are some of the slides I have prepared under this subject matter. I believe they are self-explanatory especially to the PR practitioner.
I particularly like the idea of a “microsite” that devotes entirely to an online PR Press Room. It aggregates all the "PR metrics” in one page.
Again the chief aim of a successful implementation of online PR (in concert with traditional PR) is to drive quality audience to site, besides media professionals.
online PR helps in more ways than one
Online PR is about connecting and creating a good image/feeling about a product. It is like creating a good story line. A good story line incites strong desire to try the product before customers actually try it.
Online PR needs to excite that your organization is abuzz with activities. This will consequently creates the willingness for customers to identify with your brand.
If your brand is very much a talking point, an ORM audit will show this.
It is hard work. It takes time to develop good content and for customers to notice that our place is a “happening place”, kick-start the “A-I-D-A” process which in turn creates the desire within customers to associate with our brand.
Online PR will crucially play a big role when the bulk of the customer base is derived globally. In the international arena, image and first impression are keys.
The first slide hints about synergy … 
Cheers! 
