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7. Benefits of Content Management System (CMS)

Posted on March 20, 2009. Filed under: Primer on Multi-Channel Marketing | Tags: benefits of CMS, Primer on Multi-Channel Marketing |

Good Day!

This posting is about the benefits that can be derived by deploying a CMS.

In the next posting I will show you a few websites that employ CMSes. You can get the feel of the dynamism that CMSes produce by examining these sites.

now, everybody can be a yoda

In the olden days and a long time ago in a galaxy far, far away, webmasters used to rule the website space. Every changes have to go through these Yodas. You have to wait until they have the time to take your change requests.

With the advent of new frameworks that separate content from design, non-techies are now able to place content in websites without the help of Yodas.

You too can now be a Yoda.

That’s quite revolutionary in terms of speed of managing content and gaining competitive edge.

What I like most about deploying a CMS is that it gives me total control as to how I want to use my website. Not only can I plan and upload content, I can also do other things such as managing my customers’ data, plan for promotions and events, and many more. I can shape my own opinion and tailor how I want people to look and think about me. I can do this branding stuff and shape my destiny.

CMS is a strategic tool

Imagine when you have internet, intranet, and extranet in one suite (Fig. 1). Could you ask for more?

Sure, my competitors deploy it too. But hey, I can swing my bat different than they swing theirs.

benefits of CMS from four perspectives

I have segregated these high level benefits into four groupings as per 1G Balance Score Card format (nothing fancy, it’s just a yardstick for a basic corporate performance measurement, guide to thinking).

Detailed explanations can be found in the write-up.

 

 

Fig. 1: Benefits of the CMS Suite from Four Perspectives

  

1. Customer Perspective

 

1. Attracts Visitors
2. Speed to Market & Speedy Response to Customer Needs/Demand
3. Retain Better Image
4. Improve Customer Experience
5. Consistent Corporate Branding

 

2. Internal Process Perspective

 

2.1 Improve Operations

 

For Staff — Help Improve the Process of Managing Content:

1. Content Updating without Need of Technical Knowledge
2. Global Access to Make Content Changes
3. CMS is User Friendly to Use and is Secure

For Workgroup – Improve Collaboration Amongst MKL Functional Units:

1. Streamline Workflow for Content Approval and Publishing
2. Control of Non-Web Content, Channel Integration and Business Re-Engineering
3. Support Marketing and PR
4. Provides for a Competitive Advantage and/or Eliminates Competitive Disadvantage

 

2.2 Improve the Technical Process of Managing Content

 

1. Content Syndication
2. Version Control
3. Advance Scheduling and Refresh
4. Facilitates the Re-Use of Content
5. Protecting Content Value
6. Streamline and Centralize the Management Process of Websites
7. Centralize Storage of Content
8. Document Management
9. CMS is Database-driven
10. Separate Content from Design/Presentation
11. Interface Consistency and Compliance
12. Scalability and Flexibility
13. Scalable Feature Sets
14. Unlimited Web Pages
15. Use of CSS Helps Control Site Appearance
16. Ease of Content Delivery
17. Speed of Website Build
18. Web Site Management Panel
19. Create Automatic RSS Feeds
20. Web Standards Upgrades
21. Add New Features Easily
22. Helps Improve MKL Search Engine Rankings
23. Improve Customer Relations/Intimacy
24. Act as a Simplified CRM Tool
25. Reduced Risk of Litigation and Adverse Customer Reaction

 

3. Innovation and Learning Perspective

 

1. Total Independence & Focus on Value-Adding
2. Collaborative Content Creation & Job Sharing with Common Corporate Objectives

 

4. Financial Perspective

 

1. Save Costs by Making Changes Ourselves
2. Reduce Maintenance Costs
3. Improve Bottom Line/Save Costs in the Long Run
4. Accelerate Development Times and Lower Building Costs
5. Lower Need for Specialized Web Development Skills
6. No Need for Desktop-Based Content Software

 

Cheers!